Starcom MediaVest Group (SMG), a division of Publicis Groupe [EURONEXT Paris: FR0000130577, CAC40], has announced an evolution in its global management organizational structure into five regions: APAC, EMEA, LATAM, North America and North Asia. For the past four years, SMG had been operating in a market cluster model organizing the world by market dynamics. The model helped accelerate growth for SMG and its offerings to clients in digital, data analytics and content in similar economies, regardless of geographies. SMG’s new structure reflects a shift in how its clients are operating, and creates connected regional networks to drive growth in the next frontier of data-driven content and addressable marketing. As part of these changes, Mike Amour is joining SMG as President, APAC and Iain Jacob will expand his current oversight to become President, EMEA.
SMG’s new regional management structure follows a series of acquisitions and partnerships that have strengthened its capabilities in the areas of data-driven content, precision marketing and technology. Recent acquisitions include Relevant24 (R24), a leader in creating original, multi-media branded content in real-time and RUN, an ad tech company which has built a world class advantage in mobile and connected experiences across devices. MRY, a leading social media and youth marketing agency within Publicis Groupe, also recently moved under the SMG umbrella. SMG ‘s recent partnerships include Acxiom, Adobe, Tencent, Facebook and Twitter. In sum, these changes make SMG globally consistent across three divisions: connections, content, and solutions and tech units. Its connection brands include MediaVest, Starcom and Spark; content brands include LiquidThread, MRY and Relevant 24; and its solutions and ad tech units include RUN and CONTENT@SCALE. Organizing this way allows SMG to simplify for its clients, while covering the spectrum of service, talent, product and technology.
“Our industry landscape around the world is shifting so seismically – and with such velocity – that to be a true agency of tomorrow, we must strategically integrate best talents and solutions wherever they exist,” says Laura Desmond, Global CEO, SMG in a press statement. “As a result, we’re leveraging existing capabilities and continuing to expand our business through acquisitions and partnerships to organize SMG into a different communications network with an edge. As our clients businesses are changing, we’re pivoting our organizational structure with them to accelerate the next wave of growth in addressable media and data-driven content all over the world”.
