PHD, the international media network part of Omnicom Media Group, has been awarded SC Johnson’s full media account in both the MENA region and globally. According to the new agreement terms, PHD will be handling planning and buying responsibilities for the FMCG company, effective immediately.
In a statement to the press, Fisk Johnson, Chairman and CEO of SC Johnson, says, “We are pleased to partner with PHD for global media buying. After an extensive assessment, we are confident that PHD has the capability and global footprint to help us drive greater efficiencies and reduce complexity.”
“We are thrilled to extend our relationship with SC Johnson, having worked with them so closely over the years,” says Elda Choucair, managing director of PHD UAE. “This news is a testament to the relationship we have developed over the years, one based on mutual respect and appreciation, and motivates us to continue lifting the expectations all our clients have of us.”