Total brand activation service provider Pico International Dubai has officially launched its sustainability division. The division offers solutions in waste management, carbon footprint management, and intelligent energy saving designs and materials.
Moreover, Pico had achieved the ISO 20121:2012 certification in November 2013, also known as the “event sustainability management system”, on November 28th 2013, making it the first MICE (Meetings, Incentives, Conferences, Exhibitions) service provider worldwide to achieve this standard – the system is relatively new, having only been implemented for the first time at the London Olympics and Paralympics in June 2012.
“Launching the sustainable services division in the Middle East, should enhance the impact of, the rather sizeable, MICE sector here, and hopefully, set benchmarks for other industry players to follow,” says Peter Sng, regional executive director of Pico International LLC, MENA region.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]