Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.
OMG’s Way Forward with Data
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Read moreMay 26, 2024
Uber Advertising Expands in Saudi Arabia, Unlocking New Opportunities for Brands with Aleph Partnership
Uber’s ad formats offer both static display ads and engaging video ads, enabling advertisers to drive awareness and engagement at key moments of consumer…
Read moreMay 26, 2024
RAY-BAN META GLASSES LAUNCH IN THE UNITED ARAB EMIRATES
Meta Platforms, Inc. and EssilorLuxottica introduced the Ray-Ban Meta glasses to the United Arab Emirates during an exclusive launch event on May 7 held…
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May 26, 2024
Rethinking nationality-based real estate marketing in Dubai and the broader region
Historically, British, Russian, and Indian nationals led the charge in Dubai’s real estate market, creating a pattern of nationality-driven marketing strategies. But the landscape…
