Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.
OMG’s Way Forward with Data
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Read moreMay 26, 2024
From Experiment to Advantage: Why Strategy Needs to Evolve Faster Than AI
If AI can generate infinite answers, strategy becomes about asking the questions that matter. That single thought has shaped every conversation I’ve had with clients this year.…
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May 26, 2024
dentsu Unveils New Report “Anime: A Growing Opportunity for Brands”
Dentsu has unveiled its latest Consumer Navigator study, Anime: A Growing Opportunity for Brands, an in-depth look at how anime has become one of…
Read moreMay 26, 2024
News Release: DE&I Drives Business Growth for 85% of Middle East Companies, Yet Failing to Prioritise It Is Costing the Region Trillions in Economic Value
Launched during Athar Festival 2025 in Riyadh alongside the panel discussion Beyond Representation: How Social Sustainability Drives Economic Growth, the white paper draws on…
