Nike reaffirms strategic partnership with J. Walter Thompson Dubai

Nike GCC has reaffirmed its six-year-long strategic partnership with J. Walter Thompson Dubai in the region.

The partnership has produced a number of successful events in Dubai including the annual WeRunDubai; Nike Football’s LVL UP tournament and Winner Stays Magista launch, and Nike+ Training Club Tour for Women.

Mohammed Sabry, managing director of J. Walter Thompson Dubai, says in a press statement: “Nike is a tremendous brand to work with, a true leader in its category. We are extremely proud they have reaffirmed their confidence in the team and recognized our positive effect on business results in the region. It’s all about a relentless focus on innovation, and prioritizing what really matters to the brand’s audience. We are obsessed with continuing to drive its leadership position in Dubai and the region.”