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Case Study: Elevating Personal Narratives with Nike

By Karen Abdallah, Senior Project Manager, VICE Arabia

NEWS

Nike’s Effort at ‘Purpose-driven’ Marketing Sends Waves to Middle East

For as long as we can remember, Nike has been rooting for athletes to find inspiration and purpose in what they do. One way the brand…

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Nike Survey Reveals UAE and KSA Parents’ Perception of the Benefits of Playing Sport

A new research, conducted by YouGov and commissioned by Nike Middle East, has been revealed today to understand the perceived benefits of kids in the UAE…

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Nike Middle East Lends Its Voice to the Kids with “Sport is Never Done” Campaign

The initiative aims to shed light on the hidden and long-term benefits of sport.

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Is Nike the First 21st Century Luxury Brand?

Jon S. Maloy, Creative Director at global experiential communication group Auditoire (OMNICOM), tells the story of how the swoosh finessed its way into a party it…

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The History of Sneaker Culture

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist.…

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Why It Helps for Brands to Be Brave

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with people during…

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The Trio That Created NIKE’S ‘Dream Crazy’

By Ann-Christine Diaz Tennis pro Serena Williams, skateboarder Lacey Baker and high school football player/homecoming queen Alicia Woollcott are among the athletes who “dreamed crazy” in…

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Nike Uses App To Stop Sneaker Returns

The world’s largest sneaker company is launching Nike Fit, an addition to its app that lets customers scan their feet at home and provides their proper…

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Nike reaffirms strategic partnership with J. Walter Thompson Dubai

Nike GCC has reaffirmed its six-year-long strategic partnership with J. Walter Thompson Dubai in the region.

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Nike shares social media numbers around its World Cup presence

With its competitor Adidas being the official World Cup 2014 sponsor, Nike, which sponsors ten teams at the tournament, and over 50 percent of the boots…

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