NEW BALANCE APPOINTS ANA ELISA SEIXAS AS HEAD OF MARKETING MEAI
New Balance has appointed Ana Elisa Seixas as Head of Marketing for the Middle East, Africa, and India (MEAI).
New Balance has appointed Ana Elisa Seixas as Head of Marketing for the Middle East, Africa, and India (MEAI). In her new role, Ana will lead efforts to strengthen the brand’s presence across the region, driving innovative marketing campaigns and fostering deeper connections with local customers and communities.
With over 20 years of marketing experience across the GCC and emerging markets and her previous role as Head of Marketing ASICS Middle East, Ana brings a wealth of expertise in strategic planning, branding, corporate communications and sports marketing.
Originally from Portugal, Ana holds an Executive Education in B2B Marketing Strategy from Harvard Business School and has been the recipient of the prestigious “Sustainable Leadership Award” by the Asian Confederation of Businesses, underscoring her dedication to excellence and innovation.
Ana is also a passionate advocate for women in sports and her passion for transforming communities through movement and sports aligns seamlessly with New Balance’s mission.
New Balance remains committed to empowering communities through sports and delivering exceptional products and experiences tailored to the dynamic MEAI region.
