Insights
Industry
Social media platforms move as fast as their users. Every month, Netizency's Alexandra Issa, Copywriter at the regional digital marketing agency shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.
Meta
- Expands ad targeting information.
- Updates its Privacy Policy with illustrations and examples.
- Adds interactive stickers, audio imports, and 30 additional seconds to Reels.
- Adds a ‘Remix for photos’ option to Reels.
- Enables turning existing videos within Creator Studio into Reels.
- Launches a digital clothing store where you can purchase outfits for your avatars.
- Tests a new ‘Creator Marketplace’ and expands its ‘Reels Play Bonus’ program.
- Adds more NFT features.
TikTok
- Adds more shopping options with the WooCommerce plugin.
- Uses more tools to post and track content on TikTok.
- Tests a new ‘Clear Mode’ where you can see clips in full screen with no distractions.
- Adds its first subscription series starring Jericho Mencke on TikTok Live for just $4.99.
- Adds usage tracking tools to improve digital wellbeing.
- Adds new insights to its ‘Creative Center’ platform that will help you get a better look at the app’s latest trends and shifts.
- Adds its own avatar creation tool within the ‘Effects’ section.
- Adds ‘Attribution Manager’ that will allow advertisers to set custom attribution windows for their TikTok campaigns.
- Tests reactions on Reels.
- Updates its logo.
- Tests a profile photo expansion option.
- Adds ‘AMBER Alerts’ designed to share important information about missing children through the app.
- Starts letting users pin up to three posts to their Instagram profiles.
- Updates its full-feed test; expanding Reels, videos, and images into a nearly full-screen swipeable experience.
- Tests new AR features that include a new NFT display feature and AR stickers for Stories.
- Introduces ‘Products Drops’ so as not to miss out on an exclusive product launch.
- Adds ‘Accessibility’ section for charts that translates chart numbers into pitched sounds, allowing visually impaired users to listen to the data.
- Adds ‘Campaign Planner’ to allow advertisers to forecast campaign results.
- Adds ‘Branded Likes’ to allow brands to customize the Like button with animations.
- Adds ‘Notes’ that will provide users with a space to write and attach longer content to their Tweets.
- Launches a new series to explain its feed’s algorithm.
- Adds a ‘Boost’ option to Events.
- Adds the ‘Products’ tab to allow users to showcase the products they’ve worked on.
- Launches the ‘Funny’ reaction.
YouTube
- Adds a critical alert function that notifies creators if their Channel performance is decreasing in any significant way.
- Adds a new ‘Corrections’ feature where creators can now add clarification notes to their videos after publishing them.
- Adds advertisements on YouTube Shorts.
- Updates its Core Search layout.
- Adds more requirements for financial products ads aiming to provide further protection from fraud and scams.
Snapchat
- Adds ‘Shared Stories’ to encourage collaborations.
- Adds ‘Dynamic Travel Ads’ to support travel agencies.
- Adds restaurants recommendation display on Snap Map.
- Adds subscriptions that will offer users access to exclusive features.
- Tests replies in Spotlight.
- Updates its migration system facilitating the switch between IOS and Android without losing any data.
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