Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures the share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, the chart tracks and ranks the most popular videos on the web, across YouTube, Facebook, Vimeo and Vine from brands and agencies across the Middle East, based on the number of times the content has been shared across Facebook, Twitter and the blogosphere.
Last week’s second runner-up, Mobinil’s “ذيع موهبتك مع موبينيل – الموسم الأول”, jumped to number one on this week’s ad chart, while Starbucks Middle East’s “Pumpkin Spice Latte”, which didn’t make the cut last week, came in at number two. Emirates’ ad spot featuring Jennifer Aniston, also not on last week’s chart, is taking up ninth place this time around. Meanwhile, Etisilat Misr’s “ست عجوزة بتحاول تعدي الشارع”, which was at seventh place last week, fell to number ten this time.
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