Derya Matras is appointed as the new regional director of Facebook in the Middle East, Africa, and Turkey. She will lead the company’s operations and help grow its economic and social impact across the region.
Matras spent most of her career in emerging markets and was previously the Facebook country director for Turkey. Prior to joining Facebook, she was vice president of Dogan Media Group, the largest media conglomerate in Turkey. She has also held leadership roles in management consulting at McKinsey & Company, advising the private sector and governments around the world, especially on the digital economy.
Commenting on her appointment, Matras said, “I am honored to lead this diverse region for Facebook, where our goals of building new experiences that meaningfully improve people’s lives and supporting millions of businesses that rely on our services to grow and create jobs, truly come to life. As a woman leader, I am very proud to be appointed to this region, where diversity is of crucial importance, and I am looking forward to continuing to drive our significant economic and social value contribution.”
“The fast-growing Middle East, Africa, and Turkey region is an important market for Facebook. Derya’s wealth of experience in emerging markets and her pioneering spirit will help us further drive impact and value in this uniquely diverse region while maintaining our mission of bringing people together and building communities,” said Nicola Mendelsohn, Facebook’s Europe, Middle East Africa Vice President.
Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]
A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]
Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]