Following the announcement by GroupM of merging MEC and Maxus into one entity back in June 2017, we now have a name for the newly formed agency: Wavemaker. The new billion-dollar revenue – $38 billion in media revenue, to be precise – agency will combine media, content, and technology.
“Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent,” says the newly formed entity in a press statement.
Tim Castree, global CEO of MEC and Wavemaker, says in the statement: “Our purpose is to provide advertisers with the power to transform and grow their business through our Purchase Journey obsession; and importantly to do this through the integration of Purchase Journey insights and data with [m]PLATFORM, GroupM’s proprietary global audience technology. Our Wavemaker brand and positioning is a compelling manifestation of that purpose.”
Kelly Clark, global CEO of GroupM, adds: “Wavemaker is an exciting new global agency brand with a powerful proposition for clients. Tim and his team have the full support of GroupM’s scale, resources, and expertise.”
The brand, along with a new visual identity, will go live locally as the merger completes in each country, to be finalized by January 2018. Wavemaker will have offices in 90 countries and over 8,500 employees.
