Matt Blackborn on the direction of SMG MENA

In a region where heritage runs deep and the future shines bright, Mercedes-Benz has partnered with Team X to create a Ramadan campaign that speaks to both heart and spirit titled "United Under the Stars of Our Heritage.”

Baha Hamadi, Managing director of Keel Comms argues that image is currency, bold moves carry more weight than elegant rhetoric, however, messaging should focus on persuasion rather than conflict.

EternityX, has officially launched its first-ever Global Knowledge Hub - a strategic, always-on intelligence platform designed to help MENA brands navigate the Chinese media ecosystem.

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has announced the winners of its 2025 Awards, celebrating the most outstanding creative work from across the region.