MarTech Major WebEngage Expands into Middle East and Africa Region
Customer engagement and campaign managing operating system announces its expansion in the MENA region following high demand.
Full stack retention operating system, WebEngage announces its expansion into the Middle East and Africa after successful operations across Asia. The MarTech company has set up a dedicated local team for sales and customer success management in UAE, Saudi Arabia, Egypt, Kuwait and Qatar.
The company has been known to be working and establishing relationships in the region for the past three years and now plans to actively invest in community building, education and training initiatives to build capabilities among customer teams in the middle eastern region. WebEngage’s regional portfolio includes enterprise and startup segments such as eXtra Stores, Vezeeta, Btech, elmenus, Ajmal Perfumes, Jazeera Paints, Wego, MakeMyTrip, and many others.
While commenting on this development Avlesh Singh, Co-founder & CEO at WebEngage, explained how the MEA market is a strategic focus for the company. “This announcement marks a key milestone of our journey. With large volumes of customer data and aggressive growth over the last few years, clients are sitting on massive opportunities to engage, retain and monetize their customer bases even as they expand their acquisition efforts. Our customers love us for our success management and solutioning expertise and we felt it’s a great time with the pandemic almost behind us now to double down and bring our winning playbooks from travel & tourism, eCommerce, FinTech to clients in this region” said Avlesh.
One of many WebEngage’s client eXtra which is KSA’s fastest-growing retail brand, witnessed a 33% increase in purchases through cart abandonment campaigns that led to 21% increase in revenue. Elmenus, Egypt’s booming food discovery platform, witnessed a 25% increase in the number of orders placed on the app with a 32% reduction in communication cost through multi-channel engagement.
The company’s efforts in the region are led by Aswin Ravi as Director for MEA region. He will oversee the company’s growth, advancement, and collaboration initiatives in various segments across the region.
WebEngage’s full-stack retention operating system helps clients consolidate data from across sources offering a 360-degree view of the customer alongside robust segmentation and analytics. The engagement engine helps trigger hyper-targeted and omni-channel journeys stitching together emails with SMS, mobile and web push, WhatsApp and on-site and in-app messaging. The personalization stack allows a deep 1:1 personalization across all the messages and now extends to the native content elements on the website and mobile apps as well. Recognizing that many customers have existing deep integrations with solutions, WebEngage offers out of the box integrations with the likes of MixPanel and Segment and has open APIs for a seamless two-way data flow with other systems.
