Ketchum RAAD Middle East has been selected to assume responsibility for Clarks Middle East’s PR duties, consulting the shoe brand on communications, events, and press functions.
Irfan Porbanderwalla, president – Middle East & Africa, of Clarks says in a press statement, “We are pleased to begin working with Ketchum RAAD Middle East as we enter our next phase of growth for the Clarks business across the Middle East and Africa. The Ketchum team demonstrated clear consumer and brand understanding and some great ideas, which we can’t wait to see take shape.”
Speaking about the win, Ashraf Shakah, Managing Director of Ketchum RAAD Middle East said: “The fashion industry is exponential in the Middle East market, and is a key sector to tap into. We are very excited to be working alongside the Clarks Middle East team, and are looking forward to a fruitful long-term partnership with the brand.”