Following successful partnerships with a number of European and American MBA and academic programmes, JWT Dubai announced its partnership with the American University in Dubai (AUD), for the university’s “Integrated Marketing Communications Development” course, covering the full second semester of the 2013-2014 academic year.
By assigning the agency’s managing director, Michiel Hofstee, as the guest lecturer, the university is bringing a hands-on agency experience to the lecture hall. The course will focus on integrated marketing communications campaign development, and introduce the students to the fundamental creative and strategic elements of every successful communications strategy in today’s multi-channeled and highly connected world. Hofstee noted that “in addition to the theory” he will be “working with Nestle to brief the students on a live case which they will be tackling during the semester.”
The course kicked off with a session on January 15, and will continue till the end of the current semester.