Following an extensive multi-agency review process, Zain Group, a Middle Eastern mobile operator headquartered in Kuwait, has appointed OMD as its new strategic media-buying partner effective immediately. The account was previously managed by Mindshare. This is the first telco account win for OMD on a regional level.
Just recently, J. Walter Thompson was reappointed as the creative partner for Zain Kuwait.
This appointment will see OMD managing the media portfolio of Zain Group and its mobile operations in Kuwait, Bahrain, Iraq, Jordan and Saudi Arabia.
Duncan Howard, chief commercial officer, Zain Group says in a statement, “OMD’s capabilities in areas such as digital media, along with their in-depth understanding of our business objectives were instrumental to our decision. We are confident that OMD are the right media partners to accompany Zain on our digital lifestyle journey.”
Wissam Najjar, regional managing director, Saudi, Egypt & Lower Gulf adds, “These are exciting times for us – Zain is our first ever regional telco client with a presence in five markets across MENA. This win is truly a collective achievement for all teams involved.”