Global marketing and media consulting business ID Comms has opened a new office in Dubai, which will be headed up by Mike Readman, the former CEO of Starcom MediaVest Group in MENA.The new office will be the third outpost of ID Comms, which is headquartered in London and also has offices in Singapore.
Readman brings both agency and client experience to the role; in addition to his time at Starcom MediaVest Group, he also served as global head of media at Emirates Airline in 2012.ID Comms already has extensive experience in the region in the shape of company co-founder David Indo, who was previously media director for the Coca-Cola company in MENA.
ID Comms works for a range of major advertisers across the world, including L’Oréal, Adidas, ABInBev, IKEA, Iglo Group, Novartis and Kraft.
“We’re thrilled to welcome Mike to the ID Comms family. His profile and reputation in the region are exemplary and we know there are many smart advertisers in MENA seeking his help in establishing best practice across their business. We look forward to growing the company together across the MENA region,” said in a statement David Indo, founding partner of ID Comms.