Marketing group powerhouse evolves ahead of a transitioning landscape.
Horizon Holdings completes 45 years as a vanguard of iconic marketing & communication services in the Middle East & North Africa region.
Founded in September 1976, the company started as a single brand agency that grew into a marketing powerhouse with a regional footprint that spans from Dubai to the Maghreb. Horizon Holdings is today the parent and home to multinational award-winning agencies: Horizon FCB MENA, BPN MENA, Golin MENA, Blue Barracuda, and Fuel Content.
A creative story that started with Foote, Cone & Belding back in 1979 through a relationship that transformed the FCB brand into Adweek’s Global Agency of the Year and Cannes Lions Winner 2020-21 Network of the Year, under the leadership of FCB global CEO, Carter Murray.
Rafic Saadeh, Chairman & CEO, Horizon Holdings, said: “Starting with FCB, our genesis was with an innovative heart and a courageous soul. What started as a vision in 1976 is now celebrated as a legacy. At this 45-year mark, I am proud to say that we’ve built a company where our people feel at home and our clients feel cared [for]. To our teams, clients, partners, and the industry at large - thank you for being our driving force, and I am excited for the next 45!”
Recognized widely as an iconic communications group from and for the MENA region, Horizon Holdings agencies are the catalysts behind countless award-winning campaigns, winning regional and global recognitions, though most important delivering work that becomes an economic multiplier for its clients’ business.
Mazen Jawad, President Horizon Holdings, said: “It’s a unique moment to reflect on the success of our brands, thank our brave people, and honor our commitment to our partners. In an era and a region where the winds of change are stronger than ever, we’re present as a driving force always transforming and adjusting our sails to navigate towards the right direction and see victory on the horizon. As we say at Horizon FCB, the best part of a brand story is NeverFinished!”
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