Horizon FCB Kuwait Becomes Lead Agency of Record for Burgan Bank
Horizon FCB Kuwait announced that it has entered into a strategic partnership with Burgan Bank, the youngest commercial bank and third largest bank in Kuwait to manage its marketing and creative communications, following a multi-agency competitive pitch.
The new partnership with Burgan Bank is considered a significant and strategic alliance with Horizon FCB Kuwait following the restructuring of the agency. Horizon FCB will employ its industry-leading experience to produce and launch multi-layered creative and communication campaigns for Burgan Bank and will manage and implement its marketing strategy and its digital and content marketing efforts to support the bank extend its leadership position in the financial and banking sector in Kuwait and the region.
Nadin Al-Alami, Managing Director at Horizon FCB Kuwait said: “We started 2023 with this significant win, winning the trust of the team at Burgan Bank. We’re thrilled with this new addition as it strengthens our client portfolio and further reinforces our presence in the Kuwaiti market.”
Kholoud Al-Feeli Group Head of Marketing and Corporate Communications at Burgan Bank commented on the partnership by saying; “We’re looking forward to the collaboration with Horizon FCB Kuwait whom we’re confident will support our continued growth and success in the banking sector.”She added: “This strategic partnership will bring a broad range of experience and create added value to Burgan Bank’s marketing solutions while stepping up the brand-building effort and the connection with our target audiences.”
Mazen Jawad, CEO at Horizon Holdings added, “We’re delighted to partner with Burgan Bank in this new association and feel that our Never Finished approach is already successfully in motion under the leadership of Nadin.”
Parallel to this new win, the agency made significant additions and has diversified its marketing solutions, especially on the strategic planning, data analytics, and digital media side of the business which all fall in-line with our clients’ growing interests and demands.
Horizon FCB Kuwait currently works with local, national, and international businesses across a variety of sectors including finance, retail, F&B, and automotive among others, and has seen some brilliant results in delivering clear strategies, utilizing the appropriate channels, and most importantly generating the anticipated business result for these clients across the board.
