Following a competitive pitch, Grey Group MENA’s Doha office has won the Barwa Bank Group (Barwa Bank) account, one of the bigger Shari’a-compliant banks in Qatar. With this win, Grey was assigned all strategic communication activities for the bank; the agency will handle the organization’s overall marketing and branding strategies, working on its communications platform and positioning.
]“With the agency’s experience and proven track record so far, this is definitely the right step moving forward. Every new client represents an opportunity and a challenge for our team and we are excited to have won this particular piece of business,” said in a statement announcing the win Nadim Khoury, Grey Group MENA’s chief operating officer. “At Grey, we do what we love and we love what we do. Barwa Bank Group is a professional and experienced financial organization and we are extremely pleased to work with them and offer our know-how of bringing the bank’s products closer to its clients,” added Grey Doha’s managing director, Karim Zarka.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]