Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
Grey celebrates 100 years
By Communicate StaffSun, Jun 18 2017

Contact
grey-celebrates-100-years

Grey is celebrating 100 years. Rising from a one-room, one-man operation to Global Agency of the Year, Grey is kicking off this monumental achievement with a global summit and the reveal of a new visual identity for the entirety of the 2017 Centennial year.

Last month, 200 agency leaders from around the world came together at the Whitney Museum in New York to begin a week-long series of activities that look at the legacy of Grey and discuss the future of advertising. At the dinner, Jim Heekin, Chairman and CEO, and Michael Houston, Global President revealed a new commemorative logo to celebrate this legacy: a remarkable combination of design and technology that celebrates the colorful minds of its 5,000 employees by scanning their brainwaves and turning them into art.

“As Grey turns 100, we want to celebrate our individual and collective creativity, the power of diverse minds colliding to create new and beautiful things,” said Michael Houston, Grey’s Global President. “Our new logo represents the power of our diverse and colorful minds and the people whose ideas have made Grey into a leader in creativity.”

The logo was created using a 3D-printed bio-sensing, brainwave-monitoring headset. The headsets read electrical activity as employees worked on real briefs and a custom algorithm then generated colorful images of these brainwaves that Grey termed “Brain Portraits.”

Each portrait was unique, but many of them were combined to create the new Centennial logo, integrating global employees’ readings into the final product, which represents the diversity of thought that fuels our creativity. The headsets were shipped to Grey’s offices around the world.

RELATED TOPICS
Grey Grey 100
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me