FP7/DXB has successfully pitched and won the leisure & entertainment arm of the Majid Al Futtaim group of companies. The leisure and entertainment arm falls under Majid Al Futtaim Ventures LLC, which is responsible for developing and managing new enterprises that complement Majid Al Futtaim.
The pitch was initiated in May 2014 and included a host of multinational advertising agencies competing for this great brand, including Impact BBDO.
Effective from Nov 1, 2014, FP7/DXB will oversee the through-the-line communications for Majid Al Futtaim Leisure & Entertainment, across its current 4 brands of Ski Dubai, Magic Planet, i-FLY and Little Explorers.
Sasan Saeidi, managing director of FP7/UAE, says: “When you have great brands and great clients that have a clear vision of where they want to go; you can’t ask for anything more. We are super excited about the work we will be embarking on for iconic brands such as Ski Dubai, Magic Planet, i-FLY, Little Explorers. The team at Majid Al Futtaim Leisure & Entertainment has been extremely supportive through out the pitch process. They are great marketers that are set with what they want to achieve. It is up to us now as their new communication partners; to help them create new and innovative communications that gets them there. The entertainment and leisure business is a tough industry; and you constantly need to reinvent yourself and be able to have a fresh story and offering. We are excited more than ever to support these fantastic brands grow even more.”