Digital Media Services (DMS), the digital arm of Choueiri Group, recently announced that it has been appointed as the Exclusive Media Representative for Kooora.com, the Middle East-based online destination for global and regional sports.
Kooora.com is a digital platform aimed at sports fans and enthusiasts with a focus on football, as well as a wide variety of other sports, ranging from basketball to extreme sports. The platform covers up-to-the-minute scores and news, in-depth analysis, team decisions, transfers and stadium reviews, and information on referees among other topics. The site also features live matches, as well as rebroadcasts of major sporting events from TV channels.
Speaking on the scope and potential of the new partnership with DMS, Kooora.com’s founder, Khalid Aldoseri, stated that “Kooora.com has swiftly grown to become the region’s leading website for sports, centered predominantly on the region’s long-standing affinity with football. Today it has come to encompass all team sports, and a huge range of the top regional as well as global competitions. As we move to enhance our leadership in the region, we are pleased to be partnering with DMS as our exclusive media sales representatives and look forward to a fruitful and prosperous journey ahead with them”.
Expressing his views on the newly drafted DMS and Kooora.com partnership, Pierre Choueiri, chairman and CEO of Choueiri Group stated that “partnering with Kooora.com is a very important milestone adding a significant element to the diversified solutions that DMS offers agencies and brands. Our role, as always, will be centered on optimizing the marketing of this platform and ensuring its sustained growth as a premium digital advertising platform. We are extremely happy to have Kooora.com on board with us”.