City Centre Deira's Latest Campaign Brings Families Together
Helping to create memorable moments with loved ones, City Centre Deira – owned and operated by Majid Al Futtaim in the UAE – launched its Closer than Ever’ campaign in July, which allowed customers who couldn’t make it home this summer to send e-cards to family members located anywhere across the world.
With over 1,500 visitors participating, City Centre Deira surprised one lucky entrant this month, Cris Gudia by flying his mother 4,482 miles from the Philippines to Dubai. The campaign kickstarted in July 2022 and ran its course through the month.
Reuniting a mother with her son after four years apart, City Centre Deira captured the moment in a heartfelt video to show how important connection is, especially after the distance felt by many due to the pandemic. As a mall that celebrates the community – the latest campaign underscores City Centre Deira’s efforts to build more meaningful connections no matter how near or far.
Majid Al Futtaim owns and operates 29 shopping malls and City Centre Deira is one of them. Earlier this year, City Centre malls also launched the "My City Centre neighborhood centres", and five community malls which are in a joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.
