Creative Campaigns

TikTok Ad Awards 2025 honour GCC’s most creative campaigns

TikTok hosted the TikTok Ad Awards 2025 on Wednesday night at the KAFD Conference Center in Riyadh, celebrating the most creative and effective advertising campaigns from…

NEWS

Ads on premium media drive 40 percent boost in purchase intent: Study

Consumers in Saudi Arabia and the UAE place significantly greater trust in premium TV and audio platforms Ads placed on premium media outlets can lift purchase…

NEWS

Entertain or Be Forgotten: Why Brands Are Losing the Attention War

By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become the most…

THE-VIEW

The New Hospitality Journey: Connecting with Guests via AR

In today’s hospitality landscape, luxury isn’t just about physical space; it’s also about how well a brand can connect with customers through significant digital touchpoints. Augmented…

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Branded

RT marks 20 years with AI-generated campaign questioning global media narratives

For its 20th anniversary, RT (Russia Today) has launched a bold series of AI-assisted videos that blur the boundaries between journalism, technology, and influence. The campaign…

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NextM Dubai: Leaders to chart the future of integrated media in AI world

WPP Media MENA will be organizing a half-day summit, ‘NextM: The Canopy Effect’, in November, which will be a ‘strategic briefing crafted for leaders shaping the…

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The Unseen Element: Emotion as the Essence of Distinction

By Cihan Sel, Executive Director of Marketing & Communications, OMNIYAT In ultra-luxury real estate, it is tempting to believe that features and finishes alone are what…

THE-VIEW

AI-powered advertising behind Meta’s strong Q3 performance

Significant AI advancements that have enhanced user engagement on Facebook and Instagram, while improving ad-targeting capabilities, have been instrumental in Meta’s strong Q3 results, with revenue…

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Wendy’s and Das Kapital Reimagine How Global Brands Speak Local

When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it wasn’t just…

NEWS

Five iconic ad campaigns that evoke nostalgia

Discover the five iconic evergreen campaigns that everyone recalls. From “Romance to Remember” to the “Face” of British Airways. Scroll down and enjoy! 1.This Is Egypt…

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Nissan Middle East Launches First-Ever Brand Campaign: “Defy Ordinary”

Nissan Middle East, in collaboration with TBWARAAD, announces the launch of its first brand campaign for “Defy Ordinary”, Nissan’s brand platform. Developed by Nissan United in…

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