BurJuman has announced the appointment of BPN as its media buying agency as part of a review of its marketing and communication efforts, in a press statement today. The move is aimed at more fully reflecting the mall’s evolution into a complete family shopping destination as part of its redevelopment project due to be complete in 2015.
The statement says that “BurJuman is going through an important phase in its expansion that aims to substantially improve its customer value proposition, with 150 new stores set to be added to the mall’s retail mix in 2015 along with a 14-screen multiplex and new entertainment, leisure, and dining attractions”.
“We are pleased to confirm our appointment of BPN as our media buying partner after a competitive pitch process. BPN offered us an integrated communication solution that aligned with our media planning and buying needs. We are impressed with the quality of BPN’s proposal and we look forward to working closely with their team as we enter a new chapter for the mall,” says Leigh Regan, Chief Operating Officer, BurJuman in the statement.
Antonio Boulos, vice president – operations, MENA, BPN, adds: “As a longstanding landmark in Dubai’s retail community, BurJuman has real brand cachet and we’re looking forward to joining forces with the team to grow this appeal further. In the coming months our focus is to create an innovative communication platform that will help reinforce the mall’s reputation as a complete family shopping destination”.
