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Despite record AI investment, Consumers Don’t Feel They Receive Enough Value from Brands when Sharing Their Data

According to SAP Emarsys survey, 82% of UAE marketers say AI is central to their personalization but just 31% of consumers believe brands personalize content to…

NEWS

SAUDI COMPANIES TAKING THE LEAD LEVERAGING AI SAYS SAP SURVEY

KSA enterprises are ready to embrace AI, with 75% surveyed already hosting core business functions on cloud, but only 64% are highly confident of their data…

NEWS

Al-Futtaim Group Partners with SAP to Enable Digital Transformation

Al-Futtaim adopts RISE with SAP to accelerate and consolidate the move to the cloud and leverage new technologies to increase visibility, efficiency, and agility.

NEWS

Bahrain’s Future Government and Digital Transformation

Future government and digital transformation are driving Bahrain’s IT market, said the newly appointed Country Manager of SAP Bahrain. This transformation is with at an aim…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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