International business communications consultancy Instinctif Partners Middle East launching a new ‘Content & Creative’ practice, responsible for advising on, developing and producing creative content across platforms and events. The capabilities of this division include branding & design; content development; corporate reporting; creative consultancy; digital; experiential events; and film & animation. The establishment of the new practice follows a year of growth for Instinctif Partners Middle East, during which revenue increased by 58 percent.
The Content & Creative team comprises consultant Febin Varughese and two new hires, Pablo Alday as consultant and Abdul Mateen as graphic designer. The new practice will complement those of Financial Services & Capital Markets, Public Policy and Corporate Communications.
The launch of the practice is a continuation of the work done in the first quarter of 2018, which included seven annual reports in English and Arabic, along with one sustainability report, two films and three websites for NBK in Kuwait; DFM, ENBD REIT and RAKBANK in the United Arab Emirates; and Mobily, MEPCO and Tadawul in the Kingdom of Saudi Arabia.
Samantha Bartel, managing partner of Instinctif Partners Middle East, says in a statement: “Our new Content & Creative practice caters to the growing demand for high-quality content in the Middle East market, especially to support Investor Relations and Financial Communications. Through the medium of storytelling and imaginatively using a range of platforms and channels, we can deliver the right communications strategy to effectively connect with audiences and deliver a compelling investment case. This is achieved by the generation of big ideas, impactful messaging and powerful design, engaging audiences and encouraging a change of perception or behavior.”
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