Is ‘integration’ swallowing individual agency brands?
When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord of buzzwords…
NEWS
Another consultancy is launching content and creative services
International business communications consultancy Instinctif Partners Middle East launching a new ‘Content & Creative’ practice, responsible for advising on, developing and producing creative content across platforms…
NEWS
