AEG GLOBAL PARTNERSHIPS APPOINTS VICE PRESIDENT FOR THE MIDDLE EAST

AEG Global Partnerships, a division of AEG, the world’s leading sports and live entertainment company, has appointed Fadi Zouein to the role of Vice President, Global Partnerships, Middle East.

In the newly created role, Zouein will focus on developing strategic partnerships with Middle Eastern brands for the company’s portfolio of global assets. He will be responsible for identifying brand partners from the region and introducing opportunities across AEG’s collection of world-class assets, including Crypto.com Arena (LA), The O2 (London), and state-of-the-art multi-purpose arena projects in APAC, as well as world renowned festivals such as Coachella Valley Music & Arts Festival, American Express presents BST Hyde Park, London and Rock en Seine in Paris.

Zouein joins from Al Jazira Club, where he was Group Chief Commercial and Marketing Officer, overseeing the group’s commercial strategy, marketing initiatives and brand management across the club’s Football and Sports properties. Prior to this, he held commercial and marketing roles at organisations including Abu Dhabi Media Company, B4 Capital and Gulf Sports Media.

Zouein takes up the role, effective immediately.

With AEG’s Global Partnerships team responsible for generating more than US$700 million in annual revenues and more than US$3 billion in contractually obligated income, the move will unlock opportunities for businesses and brands across the Middle East looking for unique partnerships across the world.

From naming rights of iconic venues to unique festival activations and sports team sponsorships, the AEG Global Partnerships team is uniquely positioned to develop best-in-class integrated marketing campaigns that drive clear ROI and success in terms of helping partners achieve their business objectives.