Fujairah-based Ad Fusion Media has released a new travel publication, En Route Middle East.

En Route Middle East is set for its official launch at the Arabian Travel Market 2014, which will be held at the Dubai World Trade Centre 5th May 2014. En Route magazine offers readers coverage of current events as well as travel advice. The initial circulation of 10,000 copies will be distributed throughout the Middle East and will be available in luxury hotels, trade centres, main airlines, travel agencies and various tourism offices. En Route Magazine will also have a digital edition and is set produce its own Travel Show, En Route Middle East Live.

“En Route Middle East comes at a time when travel sector is gaining momentum. We believe there is a demand for such a publication and the dedicated editorial team has extensive experience in travel and hospitality sectors. Led by editor-in-chief Aishah Yousef, who has more than 17 years experience in travel and hospitality industry both here in UAE and in Australia, with passionate and highly experienced writers, including US-based writer Sarah Macey from Yachting Pages USA, Shereen Shabnam, a well-known UAE Journalist with several years of writing experience and Jose Jr. Mangila, a postgrad scholar from a UK-appointed media academy, travel aficionado and food editor, writing for various international publications,” said at the launch event Ibrahim Obaid Al Naqbi, En Route Publisher.

“The publication has been in the works for some time now and we are grateful for the support we have received throughout from various brands, agencies and hotels,” added Aishah Yousef, editor in chief, En Route Middle East and general Manager, Ad Fusion Media.