Account Manager at FP7 McCann Dubai
Georges has over four years of experience in advertising. Starting his career as an intern at FP7 McCann Dubai, he quickly worked his way up to become an account manager. He has worked with various local and international brands, including L’Oréal Paris, Dubai Properties, The National News, Flyadeal, and most recently, McDonald’s UAE. Georges is known for his keen attention to detail, strong client relationships, and consistency in always exceeding expectations. Outside of work, he enjoys spending time with friends, playing the drums, and keeping up with the latest social media trends, especially on TikTok.
Why did you choose this career path?
I wanted to find a career path that’s a mix of business and creativity, and that wasn’t a typical 9 to 5. Mass media seemed to provide that perfect mix. Advertising in specific came naturally. I happened to land a job at FP7 and fell in love with the people here, and the industry in general.
How did you land this job?
As an intern, I wanted to experience all aspects of marketing. MCN offered me an internship that gave me experience in a broad cross-section of specialist agencies. But once I started at FP7, I think they realized my potential because I have stayed there ever since!
How do you compare your work life vs what you imagined it would be?
I never really had expectations about my working life. I was just excited to get started. But I definitely never imagined the layers that go into developing campaigns and the number of talented folks required to make things live. It gave me a whole new perspective on any ad I see as a consumer.
What do you wish you had been told before you started working?
Don’t stress about the little things. Everything has a solution. It’s never the end of the world.
What is the best thing someone could tell you about your work?
That they noticed it. In advertising, we work on so many campaigns throughout the year and it’s very rare that a campaign gets noticed by the people around you. When someone that doesn’t work in the industry mentions my work in a positive way, then I did something right.
What is the worst thing someone could tell you about your work?
That they don’t get it. Sometimes, we get hyper-focused on the creative side of things and forget we’re talking to people that will only see the end product. If someone tells me they didn’t get it, that means I didn’t do my job right.
What’s the most valuable lesson you have learned at work so far?
As long as you know you’re doing your best, you’re doing it right. Growth doesn’t come easily and rushing it will only hold you back.
Who’s your role model?
They say that you learn from the people closest to you. In my case, these people are my parents. They always pushed me to do what I wanted to do and support me every step of the way. Without them, I wouldn’t be the person I am today.
If not this, what would you be doing?
Who knows… As a kid, I always wanted a career in the music industry. If not making the music, at least in something that has to do with it.
What do you see yourself doing in 10 years?
I’ve always wanted to start up my own thing. It’ll definitely be linked to the industry in some way. But I want to make it my own. Not sure how yet but I will.