Global AI-first cloud communications platform Infobip has announced an expanded strategic partnership with Digitas Middle East, the marketing transformation arm of Publicis Groupe, aimed at helping brands enhance customer engagement through artificial intelligence.
Under the agreement, Infobip and Digitas Middle East will establish a joint service practice around the Infobip AgentOS platform, combining Infobip’s communications infrastructure with Publicis Groupe’s expertise in data, AI, customer experience strategy and media transformation. The rollout will begin across the Middle East and North Africa (MENA) and Asia-Pacific (APAC) regions under a global framework agreement.
The partnership seeks to address the growing demand for integrated customer experiences by bringing together marketing transformation, AI-powered personalisation and real-time business messaging.
According to analyst firm Forrester, 88% of director-level and above decision-makers at B2B enterprises are either adopting or planning to adopt AI agents, highlighting increasing industry interest in AI-driven engagement tools.
Kareem Monem, CEO of Digitas Middle East & Turkey, said: “Through the partnership, Digitas ME will build a dedicated practice of certified Infobip specialists, embed Infobip AgentOS capabilities into client engagement programs, and co-develop go-to-market solutions that combine Publicis’ data and creative capabilities with Infobip’s real-time communications and AI platform.”
Krešo Žmak, Chief Innovation Officer at Infobip, said: “This collaboration highlights the power of partnership. By co-creating solutions with our partners at Publicis Groupe and leveraging AI at scale, we’re helping companies transform customer engagement and achieve measurable business impact globally.”
Founded in 2006, Infobip provides cloud communications, customer engagement, identity and contact centre solutions to businesses worldwide. The company says its platform can reach more than seven billion mobile devices through over 10,000 connections, including more than 800 direct operator connections.
