FIX Dessert Chocolatier is set to host a two-day community art installation titled ‘Messages from the UAE’ at Kite Beach on May 9 and 10, inviting residents to share messages of kindness, unity and positivity.
Organized in partnership with Careem, the event will run from 4pm to midnight on both days. The initiative will allow visitors to contribute to a digital word cloud that will later be transformed into a limited-edition FIX Hero Box.
At the centre of the installation will be a large interactive FIX Hero Box, where participants can submit their messages using provided tablets, effectively taking on the role of “Chief Packaging Designer.”
The company said it expects to distribute more than 5,000 goodie bags during the event. These will include products and vouchers from several UAE-based brands such as Humantra, Parker’s, Karen Wazen, Salt and Somewhere, among others.
Sarah Hamouda, Co-Founder of FIX Dessert Chocolatier, stated: “Some of the most meaningful moments are often the smallest ones: a handwritten note or a simple ‘thinking of you’ message. That is really what inspired this initiative. We wanted to create a space where people could pause, share a few words, and feel part of something bigger.
“The UAE has always been a place where homegrown ideas, stories, and businesses are given room to grow, and that is something we never take for granted. Through this initiative, we’ll bring together incredible homegrown brands and celebrate the people, passion, and hard work behind them.
“With ‘Messages from the UAE’, we hope to create something warm, human, and lasting. The messages shared through this installation at Kite Beach will live on through our future FIX Hero Box, becoming a small reminder of the connections, kindness, and community spirit that make the UAE feel like home,” concludes Sarah.
Organizers said the messages will be displayed in real time across both days, turning the installation into a live piece of community-driven artwork.
The installation comes as Kite Beach continues to draw crowds as one of Dubai’s popular seaside destinations, bringing together residents and visitors for leisure and social activities.
The event will be open to the public from 4pm on May 9
