Publicis Groupe Middle East has launched Publicis Health Middle East, expanding its healthcare offering across the region. The new unit is led by Ramzi Sleiman, CEO…
IKEA Alsulaiman is leaning into one of its most familiar shopper truths with Step Buy Step, a wellness-led in-store campaign that rewards customers for every extra…
AIA Group has launched the second phase of its “Rethink Healthy” platform, expanding the initiative to challenge 20 deeply entrenched health stereotypes across Asia, including those…
Britain has begun enforcing sweeping new restrictions on junk food advertising, marking a decisive shift toward making commercial messaging subservient to public health goals, particularly the…
Fitness First, thehas partnered with Wexer to bring cutting-edge virtual fitness experiences to its members.
AstraZeneca and McCann Health recently launched a campaign to raise awareness for Chronic Kidney Disease (CKD). Here’s how they educated a fashion-forward audience about how ‘healthy…
By Amer Aidi, Group Marketing and Communications Director at Abu Dhabi Health Services Company - SEHA
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