Now that Ferran Torres’ goal for Spain closed the World Cup, we can finally take a well-deserved summer break. So, before we all hit the beach,…
A friendly World Cup wager between Norwegian Air and British Airways has become one of the most talked-about brand activations of the tournament, showing how a…
Matches involving Arab teams at the FIFA World Cup 2026 attracted a cumulative audience of more than 2.1 billion viewers across the Middle East and North…
FIFA has launched a marketing campaign that combines football, gaming and entertainment to promote its digital gaming portfolio around the FIFA World Cup 2026, using creators,…
Yas Island is using fans’ emotional reactions to the FIFA World Cup 2026 to shape real-time social media content, supported by new research showing how deeply…
Egypt’s summer consumer market is increasingly being shaped by three parallel economies—the North Coast, Alexandria and the in-city population—each requiring a different marketing and commercial strategy,…
Actor and performer Nora Fatehi has released Siir Siir, a song that forms part of the official FIFA World Cup 2026 album, marking what she described…
Yasmine Koujou FIFA 2026 arrives in days. Billions will be watching. The real question is: can brands show up for all of them? To help brands…
Major sporting events such as the FIFA World Cup have evolved from mass-viewing spectacles into highly social, mobile-first experiences shaped by creators, communities and real-time conversations.…
As anticipation builds for the FIFA World Cup 2026, TikTok says it has become a major destination for football-related content and fan engagement in the UAE,…
With the FIFA World Cup 2026 set to span the United States, Canada and Mexico, global brands are gearing up for what industry experts describe as…
Saudi Arabia and the United Arab Emirates stand out as two of the strongest markets in YouGov’s FIFA World Cup 2026 global brand handbook for sponsorship…
The FIFA World Cup has emerged as the world’s most impactful sports sponsorship platform, with more global consumers naming it as the event with the strongest…
