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World Cup

TikTok emerges as key platform for football fans ahead of FIFA World Cup 2026

As anticipation builds for the FIFA World Cup 2026, TikTok says it has become a major destination for football-related content and fan engagement in the UAE,…

NEWS

World Cup 2026 becomes biggest marketing battleground for global brands

With the FIFA World Cup 2026 set to span the United States, Canada and Mexico, global brands are gearing up for what industry experts describe as…

INSIGHTS

Saudi, UAE lead global brand impact from World Cup sponsorship: YouGov

Saudi Arabia and the United Arab Emirates stand out as two of the strongest markets in YouGov’s FIFA World Cup 2026 global brand handbook for sponsorship…

NEWS

World Cup beats Olympics, Super Bowl in global sponsorship power race

The FIFA World Cup has emerged as the world’s most impactful sports sponsorship platform, with more global consumers naming it as the event with the strongest…

NEWS

Branded

Hisense Kicks Off ‘Own the Moment’ Campaign as Official Partner of the FIFA Club World Cup 2025™

Hisense, a global leader in consumer electronics and home appliances, has launched its FIFA Club World Cup 2025Ô ‘Own the Moment’ campaign. As the tournament’s first…

NEWS

Is this World Cup sponsorship doing more harm than good?

The World Cup is a huge global phenomenon with more than 3 billion people watching it in 2014. This year, with the participation of four Arab…

NEWS

Fancy watching the World Cup in an Uber?

With 75 percent in the GCC considering themselves “extreme football fans,” it’s no surprise that the FIFA World Cup is garnering massive viewership from the region…

NEWS

Not participating in the World Cup? Here’s how you can still win

Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the sporting event…

NEWS