The FIFA World Cup has emerged as the world’s most impactful sports sponsorship platform, with more global consumers naming it as the event with the strongest…
Hisense, a global leader in consumer electronics and home appliances, has launched its FIFA Club World Cup 2025Ô ‘Own the Moment’ campaign. As the tournament’s first…
The World Cup is a huge global phenomenon with more than 3 billion people watching it in 2014. This year, with the participation of four Arab…
With 75 percent in the GCC considering themselves “extreme football fans,” it’s no surprise that the FIFA World Cup is garnering massive viewership from the region…
Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the sporting event…
At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching the kick-off of the Colombia vs. Brazil quarterfinal match on…
In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the recent UEFA…
