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WARC identifies five trends set to reshape global marketing in 2027

WARC has identified five trends set to disrupt global marketing practices in 2027, highlighting the growing influence of artificial intelligence (AI), the changing dynamics of social…

INSIGHTS

Report: Big brands spend smaller revenue shares on advertising

The world’s largest brand owners are spending a declining share of their sales revenue on advertising, with consumer goods companies the main exception, according to a…

BRANDS

More than half of advertising strategists fear AI could replace them: report

Agency strategists are increasingly optimistic about their role in shaping client decisions, even as concerns grow that artificial intelligence (AI) could replace their jobs, according to…

INSIGHTS

What makes an ad idea actually work? WARC has some answers

Highly creative advertising ideas are more than twice as likely to receive recognition for effectiveness, according to WARC’s The Health of Creativity 2026 report, which analyses…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

BYD and Twitch brought electric vehicle innovation into Saudi Arabia’s gaming culture

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff
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What makes a B2B brand easier to buy? New study has the answer

For B2B marketers in the GCC, getting a brand noticed may no longer be enough. Winning the sale increasingly depends on whether buyers can find enough…

INSIGHTS

AI agents to influence $3.35 trillion in consumer spending by 2030: study 

Artificial intelligence agents are expected to facilitate more than $3.35 trillion in global consumer spending by 2030, transforming how products are discovered, compared and purchased, according…

INSIGHTS

WARC’s Alex Brownsell: The YouTube opportunity most CMOs are still missing

YouTube may be the world’s largest video platform, but WARC Media’s latest Platform Insights: YouTube report suggests its next growth challenge is convincing marketers it deserves…

INSIGHTS

Anxious consumers are spending small to feel big: WARC report

Five forces are quietly rewriting the rules of consumer behaviour in 2026. From financial fatigue to AI intimacy, the shifts are structural, not seasonal — and…

NEWS

Gulf energy crisis could wipe $94bn off global ad growth: WARC scenarios

A severe and prolonged Gulf energy crisis could erase as much as $93.9 billion in global advertising growth over the next two years, according to new…

INSIGHTS

Six big takeaways from WARC’s Future of Media 2026 report

The global media landscape is undergoing a structural shift as artificial intelligence, retail media and platform ecosystems reshape how brands reach consumers, according to a new…

NEWS

Return to quality set to reshape advertising strategies in 2026

As advertisers head into 2026, a renewed focus on premium media is emerging as a defining trend, driven by growing concerns that years of chasing short-term…

NEWS

WARC: The Age of Average is Upon Us

Among the plethora of buzzwords and trending concepts - the 'age of average' emerges as one synonymous with the death of distinctiveness. It addresses the ubiquitous…

NEWS

WARC Rankings 2024: Creative 100 Revealed – World’s Most Awarded Campaigns & Companies for Creativity

The annual Creative 100 Ranking reflects the work that was awarded by the most important global and regional creative shows in 2023. The awards tracked are…

NEWS
Trends
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