Remember the days when LinkedIn was simply a recruitment platform? That perception is quickly becoming outdated. The platform has now evolved into a creator ecosystem where…
Global digital video advertising spend is projected to rise 11% to $81.9 billion in 2026, outpacing the broader advertising market, according to a report by the…
Dina Al-Hajjar, Program Director at iHeartMedia’s Arabic division, iHeartArabi, says the company is building an Arabic-language audio-first network with deep experience in podcasting, rooted in regional…
As the GCC hurtles into 2026, advertising and marketing strategies in the Gulf are entering a new phase defined less by volume and more by precision,…
YouTube is experimenting with artificial intelligence avatars based on real-life creators, as the platform looks to deepen user engagement while navigating growing unease over AI’s role…
The global Advertising-Based Video On Demand (AVOD) market is projected to grow sharply, reaching USD 218.31 billion by 2033, up from USD 54.14 billion in 2025,…
Following the launch of the Shorts feature in July, the creator fund in MENA will help support the next generation of mobile creators on the platform.
The latest Community Guidelines Report demonstrates that 93% of videos were removed within 24 hours of being posted.
Rami Zeidan, Head of Video and Creative at TikTok, explains why and how the platform is pushing educational content.
TikTok For Business shares exclusive video tutorials with Communicate to help clients optimize the way they use the short-form video app’s new self-serve advertising tools, launched…
Last June, Procter and Gamble launched the “New Brave” campaign for Always Arabia. The content-driven piece, meant to celebrate the resilience of women during these challenging…
By Ziad Issa The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media. The technology…
The World Federation of Advertisers (WFA) launches the “Voice Coalition.” The new group is designed to help brands understand more about the impact voice will have…
Stay in the know
What are you interested in?
