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Video, authenticity drive LinkedIn’s professional creator boom

Remember the days when LinkedIn was simply a recruitment platform? That perception is quickly becoming outdated. The platform has now evolved into a creator ecosystem where…

INSIGHTS

Digital video ad spend seen rising 11% to $82 billion: IAB

Global digital video advertising spend is projected to rise 11% to $81.9 billion in 2026, outpacing the broader advertising market, according to a report by the…

NEWS

Scaling Arabic Voices: iHeartArabi’s Plan to Turn Creators into Global Stories

Dina Al-Hajjar, Program Director at iHeartMedia’s Arabic division, iHeartArabi, says the company is building an Arabic-language audio-first network with deep experience in podcasting, rooted in regional…

NEWS

GCC Marketing in 2026: The Year Data, AI, and Culture Converge

As the GCC hurtles into 2026, advertising and marketing strategies in the Gulf are entering a new phase defined less by volume and more by precision,…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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YouTube tests AI creator avatars as consumers remain wary of virtual influencers

YouTube is experimenting with artificial intelligence avatars based on real-life creators, as the platform looks to deepen user engagement while navigating growing unease over AI’s role…

NEWS

AVOD Market to Touch $218 Billion by 2033 as Free Streaming Gains Momentum

The global Advertising-Based Video On Demand (AVOD) market is projected to grow sharply, reaching USD 218.31 billion by 2033, up from USD 54.14 billion in 2025,…

NEWS

YouTube Launches Fund to Reward Short-Form Video Creation in MENA

Following the launch of the Shorts feature in July, the creator fund in MENA will help support the next generation of mobile creators on the platform.

NEWS

TikTok Removes More Than 80 Million Videos

The latest Community Guidelines Report demonstrates that 93% of videos were removed within 24 hours of being posted.

NEWS

Where TikTok and Education Meet

Rami Zeidan, Head of Video and Creative at TikTok, explains why and how the platform is pushing educational content. 

NEWS

Video: How to Make the Best Out of TikTok For Business

TikTok For Business shares exclusive video tutorials with Communicate to help clients optimize the way they use the short-form video app’s new self-serve advertising tools, launched…

NEWS

What It Feels Like for a Girl

Last June, Procter and Gamble launched the “New Brave” campaign for Always Arabia. The content-driven piece, meant to celebrate the resilience of women during these challenging…

NEWS

SVOD Arabic Content is Expanding in KSA

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media. The technology…

NEWS

WFA launches the Voice Coalition at Cannes Lions

The World Federation of Advertisers (WFA) launches the “Voice Coalition.” The new group is designed to help brands understand more about the impact voice will have…

NEWS
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