June 1, 2023
NEOM’s THE LINE – A Story Told by the Community
How TikTok and NEOM brought the vision of the ‘THE LINE’ to life with user-generated content
User-Generated Content
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Read moreMarch 3, 2022
Adidas Creates New Possibilities with Latest Billboard Campaign
Last week, Adidas took over Dubai’s OOH scene with its new ‘I’m Possible’ user-generated content (UGC) campaign, in line with the brand’s recent launch of the…
Read moreNovember 12, 2018
Social media in 2019: Snacking, chatting & 3 other trends to look out for
By Tala Amin, social media director, Bruce Clay MENA With 2019 right around the corner, it is time to analyze the social trends for…
Read moreAugust 14, 2014
Robin Williams’ suicide and the death of media ethics
The news of Robin Williams’ suicide this Monday in his California home has shocked and saddened fans the world over from the entertainment…
