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Tiffany

Tiffany’s Masterclass in Brand Localization

For CMOs and brand leads tracking how luxury houses actually build regional relevance, not merely through a campaign, this one’s worth a close read. The Abu…

NEWS

Inside luxury’s $12.8 billion GCC strategy: Sell less fantasy, more truth

In July 2026, three of the world’s most storied luxury houses—Tiffany, Valentino, and Chanel—launched campaigns that abandon the language of aspiration in favor of emotional truth.…

INSIGHTS

Ramadan luxury ads 2026: Tiffany leads Communicate poll, but creatives say the category needs a reset

Luxury brands may be investing heavily in Ramadan storytelling, but a new Communicate online industry poll suggests the sector still struggles to balance cultural relevance with…

NEWS

Q&A with Alexander Chetchikov, CEO and founder of the Luxury Lifestyle Awards

Communicate catches up with Alexander Chetchikov, CEO and founder of the Luxury Lifestyle Awards on the changing face of luxury buying in the region.

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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