Inside luxury’s $12.8 billion GCC strategy: Sell less fantasy, more truth
In July 2026, three of the world’s most storied luxury houses—Tiffany, Valentino, and Chanel—launched campaigns that abandon the language of aspiration in favor of emotional truth.…
INSIGHTS
Ramadan luxury ads 2026: Tiffany leads Communicate poll, but creatives say the category needs a reset
Luxury brands may be investing heavily in Ramadan storytelling, but a new Communicate online industry poll suggests the sector still struggles to balance cultural relevance with…
NEWS
