When most people think about a car brand, they usually think about history. They think about the logos their parents drove, the brands they grew up…
Alice Chang Disruption has always been a destabilizing force for all manner of industries in global commerce, but in today’s environment, its ramifications for brands and…
As geopolitical tensions ripple across the Middle East, brands are recalibrating how and where they show up online. In an always-on, programmatic-first ecosystem, decisions around adjacency,…
Xnurta, an agentic AI-powered advertising platform, has announced a strategic partnership with global eCommerce agency Front Row to accelerate AI-driven Amazon advertising and retail media performance…
MENA’s cultural depth and government backing give platforms room to scale creator ecosystems responsibly, writes Hoda Rizk. Behind the creators who appear on our feeds every…
Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical. The challenge…
Sarah Maina If 2025 has taught marketers anything, it’s that telling the difference between hype and real transformation is becoming a survival skill. At the start…
Publicis Groupe has marked its 100th anniversary with a new film that uses artificial intelligence to bring its history to life while signalling the company’s direction…
Paras Raichura, Founder & CEO, PNdigital Clicks, impressions, and followers might make your marketing report look impressive, but they rarely reflect business growth. And without the…
STARZPLAY, a video on demand (SVOD) service in the MENA region, has been ranked MENA’s most positively spoken about streaming service. The independent analysis measured consumer…
Meta has announced the launch of the Llama 3.1 Impact Grants program backing its commitment to supporting innovative use cases of open-source AI to address critical global challenges. The…
By Manara Global
The 3R Program will reskill employees to harness AI technologies and help people retire earlier.
Stay in the know
What are you interested in?
