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Technology

BYD’s next big test isn’t technology. It’s winning hearts

When most people think about a car brand, they usually think about history. They think about the logos their parents drove, the brands they grew up…

INSIGHTS

How AI and AR are future-proofing beauty in times of crisis

Alice Chang Disruption has always been a destabilizing force for all manner of industries in global commerce, but in today’s environment, its ramifications for brands and…

THE-VIEW

Programmatic and automated technologies allow campaigns to pivot quickly

As geopolitical tensions ripple across the Middle East, brands are recalibrating how and where they show up online. In an always-on, programmatic-first ecosystem, decisions around adjacency,…

NEWS

Xnurta, Front Row Partner to Boost AI-Led Amazon Advertising Globally

Xnurta, an agentic AI-powered advertising platform, has announced a strategic partnership with global eCommerce agency Front Row to accelerate AI-driven Amazon advertising and retail media performance…

NEWS

Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Tech enablers focus on trust, consistency to drive creator success

MENA’s cultural depth and government backing give platforms room to scale creator ecosystems responsibly, writes Hoda Rizk. Behind the creators who appear on our feeds every…

NEWS

How Is Hyper Precision Defining the Future of Advertising

Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical. The challenge…

NEWS

From Hype to Hard Truths: The Trends That Will Redefine Marketing in 2026

Sarah Maina If 2025 has taught marketers anything, it’s that telling the difference between hype and real transformation is becoming a survival skill. At the start…

THE-VIEW

Publicis Groupe marks 100 years with AI-led film celebrating resilience and reinvention

Publicis Groupe has marked its 100th anniversary with a new film that uses artificial intelligence to bring its history to life while signalling the company’s direction…

NEWS

Don’t chase vanity metrics, prioritize growth over clicks

Paras Raichura, Founder & CEO, PNdigital Clicks, impressions, and followers might make your marketing report look impressive, but they rarely reflect business growth. And without the…

NEWS

STARZPLAY ranked MENA’s most positively received streaming service

STARZPLAY, a video on demand (SVOD) service in the MENA region, has been ranked MENA’s most positively spoken about streaming service. The independent analysis measured consumer…

NEWS

Meta Unveils Llama 3.1 Impact Grants Program to Empower AI-Organizations

Meta has announced the launch of the Llama 3.1 Impact Grants program backing its commitment to supporting innovative use cases of open-source AI to address critical global challenges. The…

NEWS