TBWA\RAAD has been recognized as one of the Best Workplaces in Media, Advertising & Marketing 2026 by Great Place To Work, Middle East, joining the list of top-performing workplace cultures in the region’s media, advertising, and marketing industry.
The recognition is awarded to Great Place To Work®-certified organizations that perform strongly in the Trust Index™ survey and are assessed on leadership, employee experience and workplace culture.
“In a business powered by ideas, your people are the product”, said Reda Raad, Group CEO of TBWA\RAAD. “We’ve spent years building a place where every Pirate feels seen, challenged and free to do the best work of their lives. This recognition tells us the culture we’ve been fighting for isn’t just real, it’s only getting stronger.”
According to the agency, its workplace culture is built around four core values—Belief, Courage, Hunger and Collaboration—and is supported by investments in employee wellbeing, learning and development, flexible work arrangements and regular employee feedback initiatives.
“There are no shortcuts to a great workplace culture, just relentless consistency and commitment”, said Claudinia Harper, Director of People at TBWA\RAAD. “This isn’t the result of one initiative or one team, it’s the sum of every person at TBWA\RAAD choosing, every day, to play their part in making our agency a great place to work. We show up for each other. That’s what we’re most proud of.”
The latest recognition adds to a series of workplace and industry accolades received by the agency, including consecutive Great Place To Work® certifications, Campaign Middle East’s Best Place to Work award at the 2025 Agency of the Year Awards, Campaign’s World’s Best Place to Work recognition at the 2024 Global Agency of the Year Awards, and Fast Company Middle East’s recognition as one of the Most Innovative Companies and Best Workplaces for Women.
