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Talent

Salary alone doesn’t win or keep our best people anymore: Sewar Azzouni

When Communicate fielded its 2026 GCC Advertising & Marketing Salary Survey in Q3, the numbers came back with some surprises. C-suite titles cluster at the same…

INSIGHTS

Omnicom Media MENA’s Joumana Hathout: “Our scales remain the same”

Most agencies keep their pay grades close. Omnicom Media MENA shares them with its staff. That openness is part of why Joumana Hathout, General Manager, People…

AGENCIES

Firms lacking AI people strategies risk talent losses by 2027

Companies that fail to build people-centered artificial intelligence strategies risk losing their best AI talent by 2027 to competitors prioritizing workforce enablement, according to new research…

NEWS

CRUSH AGENCY Launches ‘ICONS. by CRUSH’, a Global Talent and Audience Division

CRUSH AGENCY, one of the most influential names in luxury experiential production, has announced the launch of ICONS. by CRUSH, a new international talent and audience…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Trends
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