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Sports

Youth sports drives spending far beyond the field: Survey

Youth sports has become more than an extracurricular activity for millions of American families. It is now a defining life stage, shaping household routines, priorities and…

NEWS

Tod pushes personalized viewing to reshape sports streaming in MENA

If 2026 is going to be the year media and entertainment truly bend to the audience, John-Paul McKerlie, VP of Marketing and Sales at Tod MENA,…

BRANDS

M+C Saatchi Sport & Entertainment ME Appoints Scott Grayston as PR Director

M+C Saatchi Sport & Entertainment Middle East has appointed Scott Grayston as PR Director, strengthening its regional leadership across sport, culture, entertainment and major event communications.…

AGENCIES

TEN X Wins Best MENA Sports Marketing Agency at Globe Soccer Awards

Dubai— Saudi Arabia’s TEN X was named Best MENA Sports Marketing Agency at the 2025 Globe Soccer Awards in Dubai, one of the international sports industry’s…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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The Dubai World Cup: 30 years of building a global brand

The Dubai World Cup has always set benchmarks in racing, but its ecosystem has diversified to embrace fashion, art, gastronomy, and digital entertainment, writes Sophie Ryan.…

NEWS

Media Leader of the Year reveals how sports branding shapes identity

In an era when sports initiatives are multiplying across the globe, one voice stands out with a clear philosophy: powerful sports branding is not about promotion—it’s…

NEWS

IN SPORT’S NEW ECONOMY, THE PLATFORM TAKES CENTRE STAGE

Omar Khan, Managing Partner – Consultancy | CX & Digital Transformation Leader, Assembly MENA offered this op-ed exclusively for Communicate.

NEWS

Precision Football Celebrates Three Years as UAE’s Ministry of Sports Taps Platform for National Talent Pipeline

Precision Football is a cutting-edge facility that is set to become the home of football in the region. As well as providing the best artificial pitches…

NEWS

John Nolan of Publicis Groupe Middle East on the state of sports strategy and partnerships in the region

Publicis Groupe Middle East’s Head of Sport and Commercial Investment MENA, John Nolan spoke exclusively to Communicate about sports marketing, watching sports versus participation in the…

NEWS

James Walmsley, on TOD major upgrade and sports at large in the region

James Walmsley, Director of Technology and Analytics at TOD’s spoke to Communicate about the major uprgrades coming to the premium OTT platform offering live sports, entertainment,…

NEWS

What Does the Middle Eastern Music & Tourism Industry Have to Offer?

As the Middle East continues to make global headlines by becoming an international hub for hosting mega-events, the region's sports and music tourism sector presents interesting opportunities…

NEWS

The Corporate Athlete

By Alex Andarakis, Managing Director & Founder of Andarakis Strategy & Management Consultancy

NEWS

Nike Middle East Lends Its Voice to the Kids with “Sport is Never Done” Campaign

The initiative aims to shed light on the hidden and long-term benefits of sport.

NEWS
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