Brands are increasing investment in sports fan engagement, but many are struggling to measure the business impact, according to research commissioned by Infobip. The global study…
Youth sports has become more than an extracurricular activity for millions of American families. It is now a defining life stage, shaping household routines, priorities and…
If 2026 is going to be the year media and entertainment truly bend to the audience, John-Paul McKerlie, VP of Marketing and Sales at Tod MENA,…
M+C Saatchi Sport & Entertainment Middle East has appointed Scott Grayston as PR Director, strengthening its regional leadership across sport, culture, entertainment and major event communications.…
Dubai— Saudi Arabia’s TEN X was named Best MENA Sports Marketing Agency at the 2025 Globe Soccer Awards in Dubai, one of the international sports industry’s…
The Dubai World Cup has always set benchmarks in racing, but its ecosystem has diversified to embrace fashion, art, gastronomy, and digital entertainment, writes Sophie Ryan.…
In an era when sports initiatives are multiplying across the globe, one voice stands out with a clear philosophy: powerful sports branding is not about promotion—it’s…
Omar Khan, Managing Partner – Consultancy | CX & Digital Transformation Leader, Assembly MENA offered this op-ed exclusively for Communicate.
Precision Football is a cutting-edge facility that is set to become the home of football in the region. As well as providing the best artificial pitches…
Publicis Groupe Middle East’s Head of Sport and Commercial Investment MENA, John Nolan spoke exclusively to Communicate about sports marketing, watching sports versus participation in the…
James Walmsley, Director of Technology and Analytics at TOD’s spoke to Communicate about the major uprgrades coming to the premium OTT platform offering live sports, entertainment,…
As the Middle East continues to make global headlines by becoming an international hub for hosting mega-events, the region's sports and music tourism sector presents interesting opportunities…
By Alex Andarakis, Managing Director & Founder of Andarakis Strategy & Management Consultancy
Stay in the know
What are you interested in?
