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Social Media

From Snapchat to WhatsApp: how AI is rewriting GCC social media

The GCC’s social-media market is extraordinarily connected — but it is far from uniform. For marketers, the challenge is no longer simply reaching consumers online; it…

INSIGHTS

AI tool aims to predict ad performance before campaigns go live

A new artificial intelligence tool is seeking to help marketers predict how digital advertisements will perform before they are released, addressing one of the biggest challenges…

NEWS

Yas Island taps World Cup emotions with real-time social media campaign: study

Yas Island is using fans’ emotional reactions to the FIFA World Cup 2026 to shape real-time social media content, supported by new research showing how deeply…

NEWS

UAE bans social media accounts for children under 15, mandates age verification

The UAE Cabinet has issued a new resolution regulating children’s access to social media platforms, setting the minimum age for social media use at 15 years…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Don’t make these 5 mistakes when explaining the social media ban to children

Purva Grover Foremost, start by placing yourself in the shoes of children. They are angsty, convinced they already know better than adults, and have grown up…

THE-VIEW

AI slop is not successful: TikTok’s Julius Winter on the future of social marketing

While many brands continue approaching TikTok as a traditional advertising platform, Julius Winter, Executive Creative Consultant DACH & Central Europe at TikTok, shares that the key…

INSIGHTS

Kanduras for Emiratis only in ads, social media: UAE official explains reason behind move

The UAE has clarified the reasoning behind a policy that restricts the use of traditional Emirati attire in advertisements and social media content to UAE citizens…

NEWS

The great unbundling: Decoding the future of audience engagement

The age of ‘social media’ is over. This may sound like a bold claim, but it was the undeniable conclusion from our recent ‘Media Maestros’ panel,…

THE-VIEW

Social media harms teens, watchdog warns, as France weighs ban

Social media harms the mental health of adolescents, particularly girls, France’s health watchdog said Tuesday as the country debates banning children under 15 from accessing the…

NEWS

Reddit files legal challenge to Australia social media ban

Sydney, Australia – Tech company Reddit launched a legal challenge Friday to Australia’s social media ban on under-16s, just days after the landmark laws came into…

NEWS

7 in 10 global news consumers say international news is more important than ever: CNN study

CNN International Commercial has released findings from a new global research study showing that audiences across the world are placing greater value on international news amid…

NEWS

This is how people search today and why brands should listen

Community conversations are now beating traditional search. The question is: Are brands truly listening? Consumers no longer begin their discovery journeys on Google. As screen time…

NEWS

How Australia is banning under-16s from social media

Hundreds of thousands of adolescents are impacted, with Instagram alone reporting about 350,000 Australian users aged 13 to 15. Sydney, Australia — Australia banned under-16s from…

NEWS
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