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Social Media

Brands must entertain audiences to stand out on social media: report

Brands competing for attention on social media need to offer audiences entertainment and experiences worth engaging with, rather than simply promoting their products, according to a…

INSIGHTS

AI, social or outdoor? The media budget dilemma facing GCC CMOs

The question facing chief marketing officers (CMOs) across the Gulf is no longer simply whether to invest in digital or traditional media. As consumers move between…

INSIGHTS

Dubai sets new social media rules for doctors and healthcare advertisers

The Dubai Health Authority (DHA) has introduced new standards governing medical advertising on social media, prohibiting healthcare advertisers from making exaggerated, absolute or potentially misleading claims.…

NEWS

From Snapchat to WhatsApp: how AI is rewriting GCC social media

The GCC’s social-media market is extraordinarily connected — but it is far from uniform. For marketers, the challenge is no longer simply reaching consumers online; it…

INSIGHTS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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AI tool aims to predict ad performance before campaigns go live

A new artificial intelligence tool is seeking to help marketers predict how digital advertisements will perform before they are released, addressing one of the biggest challenges…

NEWS

Yas Island taps World Cup emotions with real-time social media campaign: study

Yas Island is using fans’ emotional reactions to the FIFA World Cup 2026 to shape real-time social media content, supported by new research showing how deeply…

NEWS

UAE bans social media accounts for children under 15, mandates age verification

The UAE Cabinet has issued a new resolution regulating children’s access to social media platforms, setting the minimum age for social media use at 15 years…

NEWS

Don’t make these 5 mistakes when explaining the social media ban to children

Purva Grover Foremost, start by placing yourself in the shoes of children. They are angsty, convinced they already know better than adults, and have grown up…

THE-VIEW

AI slop is not successful: TikTok’s Julius Winter on the future of social marketing

While many brands continue approaching TikTok as a traditional advertising platform, Julius Winter, Executive Creative Consultant DACH & Central Europe at TikTok, shares that the key…

INSIGHTS

Kanduras for Emiratis only in ads, social media: UAE official explains reason behind move

The UAE has clarified the reasoning behind a policy that restricts the use of traditional Emirati attire in advertisements and social media content to UAE citizens…

NEWS

The great unbundling: Decoding the future of audience engagement

The age of ‘social media’ is over. This may sound like a bold claim, but it was the undeniable conclusion from our recent ‘Media Maestros’ panel,…

THE-VIEW

Social media harms teens, watchdog warns, as France weighs ban

Social media harms the mental health of adolescents, particularly girls, France’s health watchdog said Tuesday as the country debates banning children under 15 from accessing the…

NEWS

Reddit files legal challenge to Australia social media ban

Sydney, Australia – Tech company Reddit launched a legal challenge Friday to Australia’s social media ban on under-16s, just days after the landmark laws came into…

NEWS
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