Snap Inc. has announced new experiences, partnerships and AI capabilities for SPECS, its augmented reality glasses designed to bring digital information and computing into users’ everyday…
Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) and Snap Inc. have signed a strategic partnership aimed at equipping more than 20,000 Saudi talents with…
For marketers, gaming represents one of the biggest shifts in audience behaviour: the move from passive attention to active participation. As younger audiences increasingly expect brands…
As brands compete to capture fan attention beyond the livestream, Snap is using the Esports World Cup (EWC) in Paris to showcase the future of fan…
In an interview with Communicate at Cannes Lions, Ronan Harris, Snap’s EMEA President, outlined a major shift he believes is redefining the future of digital marketing.…
Snap Inc. has launched the first cohort of Snap Maher Academy in Saudi Arabia, an Arabic-first training initiative aimed at developing marketing talent and supporting the…
Snap Inc. on Tuesday launched Promoted Places, a new advertising product that allows brands to feature sponsored locations on the Snapchat Map, aiming to turn digital…
Sitting down with Communicate after a packed day of meetings at the Web Summit in Doha, Resh Sidhu doesn’t hesitate when asked to fast-forward to 2030.…
Snap Inc. has unveiled the Kingdom’s first AR-powered “Snap Souq,” an immersive Ramadan experience inspired by Najdi heritage and traditional Saudi marketplaces, bringing a culturally rooted…
Now in its fourth year on Snapchat, the AR Ramadan Mall was designed as a digital village inspired by Gulf heritage towns, allowing users to explore…
Snap Inc. has expanded Hussein Freijeh’s remit to include leadership of the Asia-Pacific region, appointing him Vice President for both APAC and MENA as the company…
A new study from Snap Inc., Omnicom Media Group (OMG), and Lumen Technologies highlights the power of attention-driven strategies for advertisers.
Snap Inc. today announced the appointment of Antoine Challita as UAE Country Head where he will oversee the development and execution of Snap’s business and commercial…
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